Upcoming auction
Citroën and the Icones of Enamel
An Unprecedented Collector Sale

Email Icons: The Most Beautiful Enamel Sign Collection in the World!

A testament to the golden age of advertising and centerpiece of an exceptional sale, it is on Thursday, March 20, 2025, that Aguttes on Wheels will orchestrate a unique auction celebrating the rise of advertising through enamel signs and vintage advertising objects. This collection, the result of 30 years of passion and research, brings together hundreds of enamel signs, painted tin plates, cans, banners, and other advertising treasures that have marked the history of marketing and the growth of advertising worldwide.

Enamel Signs: Timeless Icons of Advertising

At the dawn of the 20th century, enamel signs emerged as a powerful and durable visual communication tool, revolutionizing advertising. Used by the biggest brands – Michelin, Shell, Esso, Goodrich – they turned roads and garage facades into true open-air galleries. Colorful, durable, and artistically illustrated, they embody the golden age of advertising and advertising design.

The story of this exceptional collection begins with a Goodrich enamel sign, illustrated by the famous artist Geo Ham, given to Dominique T. by his wife Ketty. This simple gift marked the beginning of a passionate quest, fueled by a love of beautiful objects and respect for advertising art. These unique pieces reflect a vibrant passion for automobiles, a pursuit that has marked a lifetime. 30 years of passion. 30 years of travel. 30 years of relentless research.

A Unique Auction for History and Design Enthusiasts

This collection is filled with iconic pieces where the legacy of a marketing genius like André Citroën blends with the ingenuity of advertising artists and designers of the time. Through these enamel signs, true industrial works of art, an entire era is brought back to life - an era when advertising was boldly and elegantly displayed.

On March 20, collectors, advertising art enthusiasts, and automobile lovers will have the rare opportunity to acquire a piece of this history. Whether to enrich a collection or breathe new life into these witnesses of a bygone era, each piece will find a new home to continue telling its story.

Through the 520 lots offered for sale, Aguttes on Wheels invites you to relive the early days of marketing and the beginnings of advertising, but also to rediscover durable, beautiful objects with a powerful visual impact.

Some auction favourites

**Sales Information

CITROËN AND THE ICONES OF ENAMEL**
An Unprecedented Collector Sale
20 march 2025 at 11am, Aguttes Neuilly

See the catalog

For more information or to include a lot in our upcoming auctions, please contact

Department Director
Gautier Rossignol
+33 (0)1 47 45 93 01 • +33 (0)7 45 13 75 78
rossignol@aguttes.com

Specialist
Sales Manager
Hugo Baldy
+33 (0)1 47 45 93 01 • +33 (0)7 60 78 10 18
baldy@aguttes.com

Specialist
Région Rhône-Alpes
Paul-Emile Coignet
+33 (0)4 37 24 24 23 • +33 (0)6 68 36 26 22
coignet@aguttes.com

Administration
Armelle de Nanteuil
nanteuil@aguttes.com

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