IRIBE Paul (1883-1935)

IRIBE Paul (1883-1935)
Paul Poiret's dresses
Paris, chez Paul Poiret, 1908. In-4 square (316 x 283 mm). Full mahogany calf polished with agate, ebony banding in corners on olive calf, at the spine, embossed and riveted olive aniline calf border, stingray spine parts, embossed olive aniline calf spine, taupe nubuck lining, first cover, titled calf spine box (Jean de Gonet, 1991).
Original edition limited to 250 numbered copies on Hollande with 10 plates printed in stencil by Paul Iribe (this one n°235).
"It was in 1908, with Les Robes de Paul Poiret racontées par Paul Iribe that the great couturier revolutionized the genre: he put in fashion the bright colors applied with stencil and the models drawn in flat tints" (Bibliothèque Forney, Pages d'or de l'édition publicitaire, p. 39).
This refined album, the first of its kind, influenced an entire era and gave birth to a style. Paul Poiret, who appreciated Iribe's drawings, recounts in the newspaper Le Témoin, his meeting with the designer in 1908: "I told Iribe my intention to create a very beautiful edition, intended for the elite of society: an album of his drawings representing my dresses would be sent as a tribute to all the great ladies of the world. Paul Iribe was at the same time a press illustrator, a book illustrator, an advertising illustrator and a decorator. He collaborated to about fifty periodicals, founded several newspapers, and created advertising catalogs for Ford, Nicolas, Mauboussin, Poiret.
Nice copy bound by Jean de Gonet.
PROVENANCE Collection Fred Feinsilber (ex-libris on the back cover).
(Discharges on the endpapers, first cover restored).