Louis Vuitton

At the age of just 14, Louis Vuitton left his hometown in the Jura region to make his way to the capital. Employed as an apprentice trunk-maker and packer, he quickly proved his skills in the field. Very talented with his hands, he created a travel case for Empress Eugénie in 1852. Two years later, in 1854, Louis Vuitton opened a shop in Paris, marking the start of the business.

Very attentive to trends and the growing market, Louis Vuitton innovated by creating flat trunks, unlike the rounded ones common at the time. Practical and sturdy, these trunks were a great success, and Louis Vuitton made a name for himself in the industry. Like many companies, Louis Vuitton expanded internationally, opening stores in New York and London. To combat counterfeiting, the Louis Vuitton House decided to create the LV monogram to distinguish its products. Of course, this did not prevent counterfeit items from being made.

But today, this monogram is the emblem of Louis Vuitton. The brand continues to grow and patented in 1959 a flexible canvas made of linen, PVC, and cotton, which is still used today to make their monogrammed bags.

In 1987, Louis Vuitton merged with Moët Hennessy, forming the LVMH group. Now led by Bernard Arnault, this group is the global leader in luxury goods.

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