Tag Heuer

Lot 16
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Estimation :
4000 - 6000 EUR
Tag Heuer
Autavia « Viceroy » Réf. 1163 A steel chronograph wristwatch, automatic winding. Diam. 42 mm The name "Viceroy" given to this Heuer model by collectors is derived from a joint advertising campaign with the eponymous cigarette brand launched in 1972. This was a novel way of capturing a broad clientele through advertising, given that all the lea - ding tobacco manufacturers were sponsors of Formula 1, like Heuer, which became the official timekeeper.
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